Voosh Introduces True ROI to Help Restaurants Make Every Marketing Dollar Count
Summary Highlights
New Ads & Promotions experience helps restaurant teams invest with confidence, protect margins and spend less time assembling delivery marketing reports.
SAN FRANCISCO, September 21, 2026: Voosh today introduced True ROI, a new Ads & Promotions experience designed to help restaurants get more value from their marketing investment on DoorDash and Uber Eats. By connecting campaign performance with the costs behind it, True ROI helps restaurant teams identify where to put their next dollar, which offers to refine and where to reduce unnecessary spending.
A promotion that works for one restaurant may need a different approach at another. Advertising charges, discounts, marketplace fees and food costs can all change the economics. True ROI helps operators account for those differences, so they can support growth opportunities without treating every campaign or location the same.
“Restaurants put real money and real effort into winning every guest,” said Priyam Saraswat, co-founder and CEO of Voosh. “That investment should help build a stronger business. With True ROI, we want to give operators the confidence to back the right opportunities and more time to focus on their restaurants.”
Built for teams managing multiple locations, True ROI brings marketing, finance and operations around a shared view of campaign performance. Teams can compare restaurants and offers, examine spending on new, repeat and lapsed customer segments, and use that information to shape the next campaign review.
The experience is designed around three priorities:
- Protect marketing dollars. Review campaign costs and marketplace funding, and estimate contribution margin using food-cost assumptions and available commissions and fees.
- Invest where the opportunity is. Compare locations and campaigns to decide which deserve more support and which need a different approach.
- Give restaurant teams time back. Bring marketplace reports together so teams can spend more of their review on what to do next.
“We built True ROI around the decisions restaurant teams have to make every week,” said Kshitiz Sanghi, co-founder of Voosh. “When campaign performance and costs sit together, teams can have a more useful conversation about where to invest and what to change. The point is to help each restaurant choose its next move.”
Restaurants that want additional support can work with Voosh's marketplace specialists through its separate Ads & Promotions managed service, connecting analysis with expert campaign planning, setup, optimization and reporting.
Restaurant teams can explore Voosh True ROI or request a demonstration.
About Voosh
Voosh helps restaurant brands manage and improve their delivery marketplace operations. Its platform brings together advertising and promotions analytics, financial reconciliation, dispute automation, review management and store uptime tools. Learn more at voosh.ai.
Media contact: Bilal KS, Voosh | bilal@voosh.ai
